Is your business listed (everywhere) online?
Before the internet it was easy. You would list your business in the White and Yellow Pages, market in the newspaper or industry relevant magazines, and put your logo on big signs around your area. Businesses still use these options, however they must also list their business in the online equivalents.
Why would you want to list everywhere? Local searches are important. Even if your customer base is national or international, you still need to list your office locations in local directories to assist in SEO. Looking at HubSpot’s Marketing Statistics below you can see how important local directories are.
- 71% of B2B researchers start their research with a generic search. (Google, 2015)
- B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014) (
- Local SEO 72% of consumers who did a local search visited a store within five miles. (WordStream, 2016)
- 30% of mobile searches are related to a location. (Google, 2016)
- 28% of searches for something nearby result in a purchase. (Google, 2016)
- Local searches lead 50% of mobile visitors to visit stores within one day. (Google, 2014)
- 78% of local-mobile searches result in offline purchases. (Search Engine Land, 2014)
Now you don’t want to list your business on every single directory. There are many that are dodgy and could potentially harm your SEO. The list below are the sites that your business should be listed on at a minimum. Depending on your industry there will be other sites to list on as well.
However I recommend to do a quick check and see if you are on these sites. If you are the business owner – it is best if you do this directly so that you own the logins to each of the businesses. If an employee does it and they leave – then they take the ownership of the online business listing with them.
Is your business listed on these local sites?
Check these online directories to see if your business is listed and if not, get cracking on getting listed.
- Google My Business – the number one essential place to be listed. Your business may already be listed, however check that the lisitng has been claimed and is owned by you
- Yellow Pages (Sensis) – They offer free basic listings so there is no reason not to be in it
- True Local – Comes up very high in the rankings for local searches
- Local Search
- Bing Places – The Microsoft Equivalent to Google Places
Have I missed any? Please let me know in the comments