In this age of digital search you need to ensure that your website is ranking in search engines, so that potential customers can find your business online. Ideally you want your page to appear on the first page of Google, Bing, DuckDuckGo and Yahoo – which are the top 4 search engines used in Australia. Read More
I am very excited to announce that I am a guest speaker at this years October Business Month in Darwin. It’s going to be an exceptional series this year, with many local Darwin Businesses supporting and presenting throughout the month. The full details about October Business Month can be found here. This year I will Read More
The 5 essentials of marketing for every Small Business How much time, money and importance does your business place on your marketing program? And I say program, because it should be something that is running continually rather than just a plan. As small business owners our main reasons for marketing should be to gain new Read More
Are SWOT Analysis’s still relevant? For businesses undertaking a strategy session for the whole of the business, a new product or review of a section of their business, a SWOT analysis can be a useful tool. Well that’s my opinion anyway, SWOT analysis have their supporters and detractors. So let’s look at the tool using the Read More
Why Marketing Focus is so important At this time of year, many organisations are planning their marketing focus, strategy and budget for 2018. Rather than focus initially on budget and activities, companies can instead focus on what goals they want to achieve. Break it down in to marketing KPI’s if you please. Once you know Read More
Is your business listed (everywhere) online? Before the internet it was easy. You would list your business in the White and Yellow Pages, market in the newspaper or industry relevant magazines, and put your logo on big signs around your area. Businesses still use these options, however they must also list their business in the Read More
Marketing for new business start-ups When you are setting up a business or are an existing business that does no marketing at all, then you need to set achievable daily marketing goals. Because what happens when you don’t have marketing or plans in place? Nothing happens. You get caught up in “other” stuff. Setting up Read More
Writing content for websites can be more time-consuming and difficult than building the website itself. (Web developers may or may not agree). The two disciplines however are very different and often a website company will engage a writer to work with you on the content. Before building a website for your business (or using a Read More
